★★
“Bombs away!”
Like it or not, the history of action heroines is littered with commercial failures. Cutthroat Island set the gold standard for a long time, but there have been many others, from Barb Wire through to Mulan (no – the other one…). The reasons for their failure varied: sometimes the film was at least partly to blame; sometimes, it was external factors. But last year, The Marvels took things to a new height. Not just the biggest bomb of the year. Or even the biggest bomb in girls with guns movies. While Hollywood accounting will always leave such things uncertain, The Marvels may well be the biggest loss-maker in film history. It had a production budget of $270 million, which doesn’t take into account marketing or other post-production costs, and took in only about $206 million worldwide. Take off things like the cinemas’ cut, and the loss for Disney and Co. is estimated at a staggering $237 million.
Why did The Marvels fall so hard? To be honest, discussing that is perhaps more interesting than talking about the film itself. Not that it’s terrible. There are movies where, you see three minutes and are left wondering, “What the hell were they thinking?” and whose failure was inevitable. Cats, for example: even as something of a connoisseur of bad movies, I’ve not been able to bring myself to watch more than clips. The Marvels is not on that level. Sure, it’s not very good, and we will get to that. But it’s no worse than other movies from the Marvel and DC Cinematic Universes. Line this up with Morbius, Suicide Squad and Madame Web – I’d defy someone without prior knowledge to point the finger at The Marvels as being the worst-ever bomb.
I think a whole slew of factors went into its failure, beyond the quality of the movie. As we saw recently with Furiosa: A Mad Max Saga, even good films can tank abysmally. Here, in no particular order, are the elements I think were involved:
- Superhero fatigue. After Avengers: Endgame, interest and ticket sales could only go down.
- A sequel to a film no-one wanted. Sure, Captain Marvel did well. But it was certainly helped because it came between Infinity War and Endgame. She is not anything like an iconic character.
- A run of underwhelming Marvel entries. Thor, Black Panther, Ant-Man, Guardians of the Galaxy. All made less than the preceding films in those franchises, and were less well received critically. At some point people will just stop watching.
- General downtown in cinema going. The pandemic whacked the legs out from box-office returns, and people haven’t come back. In this case, perhaps related to:
- Quick release on streaming. It was available on Disney+ less than three months after hitting cinemas. Anyone on the fence would be forgiven for thinking, “I’ll just catch it at home.”
It’s worth mentioning a couple of reasons I don’t think had much impact. Some suggest the actors’ strike handcuffed the film, preventing the stars from doing publicity for it. Others blame a backlash against women-led movies. But neither of these seem to have affected other entries. For instance, you might have heard of this little woman-led film called Barbie? It did okay, or so I’ve heard. You don’t need to invoke conspiracy theories to explain The Marvels‘ failure. The fact it’s taken me, a devoted fan of action heroine movies, more than seven months to get round to watching it, probably tells you all you need to know.
So, let’s get to the film, which sees three action heroines for the prices of one! How can you go wrong? Well… As well as Carol Danvers, a.k.a. Captain Marvel (Larson), there’s Monica Rambeau (Parris), whom I last saw as a little girl in Captain Marvel, so I guess several decades have passed since then? Like so much here, don’t expect an explanation. She apparently got superpowers after some “Hex” thing, and can manipulate electromagnetic radiation. There’s also Kamala Khan (Vellani), Ms. Marvel, who is a dedicated Captain Marvel fan-girl, but has powers courtesy of a magical bangle. However, the other bangle is in the possession of Dar-Benn (Ashton), leader of the Kree who intends to use it for malicious purposes. Because reasons, Danvers, Rambeau and Khan swap places with each other whenever they use their powers, which complicates trying to stop Dar-Benn.
I’m not prepared to swear to all of the above, since the film makes the assumption I have seen the related TV shows WandaVision and Ms. Marvel, which fill in the background of both Monica and Kamala. I have, in fact, not. This, combined with my general apathy about the MCU, left me frequently confused and/or uninterested in the finer points of whatever was going on. The lack of internal characterization present here which resulted from it, left me not caring very much about anyone – especially Khan, who seems like an annoying teenager, shoehorned in purely to appeal to other annoying teenagers. [Memo to Marvel: make movies to appeal to a minority, and only a minority will find them appealing] Rambeau isn’t much better, and Danvers just seemed like your basic, overpowered superhero.
Most of the running-time – and, at least, it’s relatively short, not much more than 90 minutes before the closing credits start – is spent bipping around the galaxy, going to places the film presumes we know, and meeting people we are supposed to recognize. I would say, the budget shows up on screen, and the action is decent, especially when the three heroines figure out how to team-up properly. But it tends to have the same problem as in Captain Marvel, where the fights frequently feel so artificial as to be lacking in impact. The only sequence which genuinely entertained me had the crew of a space-station pursued and eaten by feline-shaped extra-terrestrials, while Midnight from the musical Cats plays. It’s utterly glorious. Shame it is also so totally at odds with the po-faced approach generally taken elsewhere, which leaves little or no impression at all.
To be honest, I’d rather have five $50 million movies than one costing $270 million, and if this brings an end to the fondness for ridiculously over-priced Hollywood movies, it’s a price I’m willing to pay. It’s a shame it will, almost certainly, have a negative impact on our genre, because we’ll be forced to hear again that nobody wants to see action heroines. That’s not the case, of course. But if you spend more than a quarter-billion dollars and this underwhelming result – complete with, inexplicably, musical numbers – is all you can manage, it’s not hard to conclude something needs to change.
Dir: Nia DaCosta
Star: Brie Larson, Teyonah Parris, Iman Vellani, Zawe Ashton


I think it has been a long time since a film has so completely yanked the carpet out from under me. We might have to go back all the way to David Lynch’s Lost Highway, and that was 1997. So it has been a while. I’m not sure if it works here. It did in Highway; I’m just uncertain whether Khalili is as good a film-maker as Lynch. It’d likely require a second viewing to decide, and I wasn’t that impressed elsewhere to justify a repeat. I will remember it though, and that’s more than can be said for many of the films I review here. So it was not a complete waste of time.
If I was feeling mean, I’d have tagged this as “Pretty shitty Bang Bang”. But while undoubtedly amusing, that wouldn’t be 100% fair. For in the field of low-budget urban action heroines, this is actually better than most. Now, by broader standards, that’s still not exactly great. However, I’ve seen enough of the genre to appreciate and welcome mere technical proficiency. Simply by having decent audio, I was already impressed. It’s the story of Kiara Sommers (Nunno-Brown), a former soldier who is now a prosecuting attorney. During a meet with one of her informants, she is shot and left for dead, but rescued by another veteran, Ray Smith (Parrish) and nursed back to health. [I’ve vague memories of a Chow Yun-Fat film with this plot]
This was Ray Liotta’s last movie: he died during shooting. Cruel though it may be, I can’t help wondering if he died of embarrassment. Certainly, I note that his character never gets a proper send-off: while I must remain vague for spoiler purposes, you don’t see his face. Not that he’s in this much. A rambling conversation with the heroine is the bulk of it. But that’s getting ahead of ourselves. We begin with single mom Alma (Burrows) dragging unwilling teen daughter Rose (Rush) on a sailing trip from Florida to Barbados. The boat belongs to her new boyfriend, ex-cop Derek (Dane), and at first, things are pleasant, despite Rose’s obvious desire to be anywhere else but on the high seas.
This was watched, effectively as the B-feature before Furiosa, with expectations along appropriate lines, given that basis. And as such, this is fine. It’s glossy, shiny and well-crafted technically, albeit making little or no emotional impact. This is partly because, in the early going, it feels suspiciously like someone said, “Hey Siri! Rewrite the script for
This begins with the young Helena, living deep in the woods with her mother and father, Jacob (Mendelsohn). He’s teaching her the ways of the forest, including hunting and the need to be ruthless, with the top priority expressed in the tagline above. However, things aren’t quite what they seem: it feels like it could be a century ago, yet the tranquil illusion is shattered when a lost stranger on an ATV rides up. Mom makes a break for freedom with Helena, for it seems this is actually a kidnapping which has gone on for a long time. Fast forward twenty years: Jacob is in prison, mom killed herself and Helena (Ridley) is working a dead-end job, but married to Stephen (Hedlund), and with a daughter, Marigold.
I was intrigued by this, mostly due to the presence of Penn, an Australian champion in karate who appeared (albeit, in minor roles) in a number of Hong Kong action movies of the nineties. Her blonde hair made her stand out, as one of the few gwailo women to be seen in the genre. This TV movie, intended as a pilot for a series appears to have been her swing at stardom in the West. After it fell agonizingly short, she seems to have given up on acting entirely. She now appears to be the CEO of Signal 8 Security, a private security company back in Hong Kong – the celebrity clients listed on the company’s website appear to include Jackie Chan, ironically enough.
Incompetent on every level, this proves there’s a section of cult fandom which would praise a dog turd to the heavens, if told it had a “feminist” message. The title is probably – scratch that, certainly – the best thing about this, suggesting a throwback to the JD films of the fifties, filtered through the lens of Russ Meyer. “Suggesting” is the keyword here, since the reality is more like the finger-paintings of a developmentally challenged three-year-old. I guess the title is actually inspired by Blood Orgy of the She Devils, a film made in 1973 by Ted V. Mikels, one of the most inept directors ever to pick up a camera. This movie is poor enough Mikels would likely require his film’s name be taken off it.
Great poster. Solid trailer. In the light of those, unfortunately, the film can only be described as a significant disappointment. While it’s good, and occasionally
This is a question posed by the bad guy (Fears) towards the end of this, and of course, he provides the usual explanation in response: “It’s doing the same thing, expecting different results.” After watching this, I would choose to adjust it slightly. A valid definition of insanity is making the same movie, and expecting different results. Because it is, more or less, what Rankins has done here: it’s a remake of his own movie from fourteen years ago,