Mad Heidi

★★★
“Pure cheese.”

I’d been aware of this movie for some time, through its innovative crowd-funding approach, which raised $3 million to cover the cost of production. After COVID hit, there were doubts it’d ever see the light of day, but here it is: the first “Swissploitation” film [If not quite the case, it’s certainly the first one with a seven-figure budget, as well as the first Swiss movie covered on this site] And it’s not bad: if you’re familiar with similarly crowd-funded spoof, Iron Sky, this is along similar lines of broad parody. It covers almost every genre of cult from kung-fu films through Starship Troopers to women-in-prison films, e.g. there’s an Asian prisoner sporting inmate number #701. It doesn’t all hit, yet safe to say, the more you’re a fan of B movies, the more you’ll get out of it.

The film takes place in s dystopian version of Switzerland, where the authoritarian government are the only ones allowed to produce cheese, under “very Swiss leader” President Meili (Van Dien, making the Troopers spoof propaganda film which opens proceedings, all the more amusing). They crack down harshly on black-market cheese dealers, and this includes shooting dead the boyfriend of Heidi (Lucy) in spectacularly gory fashion, blowing up her grandfather (Schofield) and imprisoning Heidi, under the tender care of warden Fraulein Rottweiler. The heroine eventually escapes, learns martial arts from two nuns and Helvetia, which I am guessing is the spirit of Switzerland. She then takes revenge, Gladiator style, on Meili’s second-in-command, Kommandant Knorr (Rüdlinger), and finally the big cheese himself.

There is a standard by which all nostalgic attempts at recreating grindhouse cinema are measured, and that is the near-perfection of Hobo With a Shotgun. I think the main area in which this falls short is the lead actress. While it’s almost unfair to compare anyone to Rutger Hauer, Lucy simply doesn’t make the same impression as the likes of the original #701, Meiko Kaji, Tura Satana, or even Dyanne Thorne. Although I cannot fault her effort, I was never fully convinced Heidi was the bad-ass necessary to the plot. However, the supporting cast are solid, led by Van Dien hamming it up to thoroughly entertaining effect.

It looks slick, with every cent squeezed out of the budget, and some startling bits of violence. Could have used more nudity, I’d say: the main source is Swiss performance artist Milo Moiré, who has quite the resume. I think I was hoping for it to be more outrageous. Operating entirely outside the confines of the studio system, it feels rather too safe. Yet I will admit to genuinely laughing out loud on occasion, and some of the sequences are fabulously deranged. For example, a prisoner is tortured with cheeseboarding – it’s like waterboarding, except with melted cheese – then finished off by being impaled through the head with a Toblerone, sorry, for trademark purposes, a generic, triangular bar of Swiss chocolate. Whether that concept has you appalled or intrigued, is likely a good guide as to whether or not you should watch this.

Dir: Johannes Hartmann, Sandro Klopfstein
Star: Alice Lucy, Max Rüdlinger, Casper Van Dien, David Schofield

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